PwC expanded crypto business after US regulatory shift, CEO says

PwC’s CEO says clearer US crypto rules and stablecoin legislation pushed the firm to expand its digital asset services.

PricewaterhouseCoopers decided to expand its crypto business after a shift toward clearer US regulation, citing new leadership at regulators and progress on stablecoin legislation, CEO Paul Griggs said.

New leadership within US regulators such as the US Securities and Exchange Commission and new laws like the GENIUS Act were among the major developments that spurred PwC’s reversal, Griggs told the Financial Times in a report on Sunday.

“The GENIUS Act and the regulatory rulemaking around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,” he said, adding that “the tokenization of things will certainly continue to evolve as well. PwC has to be in that ecosystem.”

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