Pump.fun Pushes Past Memecoins, Launches Investment Arm To Back New Projects
Pump.fun, the memecoins launchpad, has opened an investment arm called Pump Fund and kicked off a public hackathon to seed early projects. It put $3 million on the table to back a batch of new teams. Twelve winners will get $250,000 each at a $10 million valuation as part of the first program.
Market Driven Hackathon Model
Under the new plan, funding won’t come from pitch rooms or closed-door panels. According to the platform, projects will be chosen largely by market activity and community traction — real token demand will be the main signal.
That means teams are expected to build in public, mint tokens, and show early user interest instead of relying on traditional venture checks. Mentorship from Pump.fun’s founders is also part of the package.
Today, we announce Pump Fund
It will advance the startup ecosystem on pump fun by aligning itself with projects long-term.
The fund’s first initiative is the BiP Hackathon which will fund 12 projects with $250k @ $10m val, giving mentorship with pump fun’s founders & much more
— Pump.fun (@Pumpfun) January 19, 2026
The Rules And The Playbook
Reports say participating teams must issue a token and disclose development steps openly. Some posts list specific mechanics: projects are asked to keep a share of token supply public and to let the market judge their momentum.
The hackathon format is meant to make fundraising faster and more visible. This is an approach that puts a lot of power into trading activity, which supporters say can reveal what people actually want.
Bitcoin currently trading at $91,055 on the 24-hour chart: TradingView
Moving Beyond Memecoins
Pump.fun is signaling a shift. What began as a factory for memecoins has been steered toward funding broader startup ideas. The move is being framed as a way to back early-stage projects both inside and outside the token world, while still keeping a strong role for token mechanics.
But the platform has a past that colors this announcement: earlier coverage flagged security incidents and legal worries tied to memecoin launches and platform mechanics, which some observers say could make this venture-style push controversial.
Image: Nairametrics
What Critics Note
Some critics worry the model may reward short-term hype over slow, steady product building. Market-driven selection can amplify excitement, and excitement can fade fast.
Questions have been raised about how traction will be measured and whether token-driven signals can consistently point to long-term, sustainable projects. Governance and transparency are already on watch lists.
Applications are open for teams that want a shot at the $3 million pool, with timelines given by Pump.fun for selection and the first cohort to be chosen quickly after submissions close.
The memecoins platform says it will supply capital plus hands-on support to winners, and the community will have a big role in helping decide which ideas rise.
Featured image from PYMNTS, chart from TradingView
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