Google to enforce MiCA rules for crypto ads in Europe starting April 23
Google will debut a new crypto ads policy on April 23, requiring advertising exchanges and wallets to be licensed under the MiCA or CASP regulatory frameworks.
Google will begin enforcing stricter advertising policies for cryptocurrency services in Europe under the Markets in Crypto-Assets (MiCA) framework, the company said in a recent policy update.
The move could be a “double-edged sword” for regulation that may prevent initial coin offering (ICO) frauds, but risks further enforcement gaps, according to legal advisers.
Starting April 23, cryptocurrency exchanges and crypto wallet advertising in Europe must be licensed under Europe’s MiCA framework or under the Crypto Asset Service Provider (CASP) regulation.
Crypto advertisers on Google will also have to comply with “local legal requirements,” including “national-level restrictions or requirements beyond MiCA” and be “certified by Google,” according to a March 24 Google policy announcement.
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