Animoca Brands Unveils GEN3 Playground Event in Hong Kong to Explore Web3 Innovations

Animoca Brands, a key player in advancing digital property rights for gaming and the open metaverse, has announced the launch of its inaugural GEN3 Playground event. Scheduled for November 2, 2024, this event will be held at the K11 Musea Art & Cultural Centre in Hong Kong, marking a significant milestone as the city’s first consumer-focused Web3 event.

Exploring Web3 and Digital Ownership

The GEN3 Playground is designed to provide an immersive experience for attendees to explore the realms of Web3, gaming, and digital property rights. The event will feature a hands-on showcase of games, exhibits, and contests, along with insightful talks from Animoca Brands’ thought leaders. According to Animoca Brands, the event underscores the company’s commitment to its roots in Hong Kong while highlighting the city’s burgeoning influence in the global Web3 landscape.

Interactive Experiences and Keynote Talks

GEN3 Playground promises a carnival-like atmosphere with quests, games, and the chance to win exclusive rewards. Interactive booths will allow guests to try out games, while the main stage will host thrilling gaming contests. Keynote speeches by Animoca Brands’ leadership will further enrich the experience, providing insights into the potential of Web3 and true digital ownership.

Showcasing Prominent Projects

Attendees will have the opportunity to delve into some of Animoca Brands’ flagship projects, such as Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, and the TOWER Ecosystem. The event will also feature activations from partners like OSL, Anime Foundation, Apeiron, and Bad Egg Co, offering a comprehensive look at the innovations driving the Web3 space.

Statements from Animoca Brands’ Leaders

Yat Siu, co-founder and executive chairman of Animoca Brands, emphasized the event’s significance, stating, “GEN3 Playground symbolizes our connection to our Hong Kong heritage. This event is designed as an immersive experience where participants are invited to interact with some of our most exciting projects.” Evan Auyang, group president of Animoca Brands, added, “This event is a testament to our commitment to the city and its potential as a global leader in the Web3 space.”

The GEN3 Playground event is open to the public, allowing individuals of all ages and knowledge levels to register for free. It aims to foster learning and engagement with Web3 technologies, setting a precedent for future consumer events in the region.

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